Havaianas The Pride Research

The government prohibited the Brazilian 2022 census to ask questions about the demographic LGBT+ population in Brazil. To calm down protesters, the government decided to open the numbers of a 2019 national heath research claiming that are only 2,9 LGBT+ people in Brazil.

So, Havaianas, the most loved brand in Brazil and one of the biggest supports of the LGBTQIAPN+ community, decided to respond Brazil's homophobic government with the biggest demographic survey ever done in Brazil proving this number goes up to more than 15,5 million of people in the country.