Havaianas Identity

Turning 30 cm of rubber + 2 straps at an average price of 8 dollars into a global Brand. By combining simplicity with happiness. Exuberance with irreverence and design with color. Every manifestation of the brand, regardless of media, always has the sandal in its center.
And by reflecting Brazil’s easygoing personality, its soul and culture, we’re building a unique identity. Transforming a simple rubber sandal into the first truly Brazilian Global Brand.